Artists and short-form video
The popularity and algorithm prioritization of short-form video content on platforms like TikTok, Instagram, and Youtube has incentivized artists to create short-form video content to gain greater visibility to their work.
This can look like process videos, tutorials, resource guides, etc.
Artists and short-form video
The popularity and algorithm prioritization of short-form video content on platforms like TikTok, Instagram, and Youtube has incentivized artists to create short-form video content to gain greater visibility to their work.
This can look like process videos, tutorials, resource guides, etc.
Artists and short-form video
The popularity and algorithm prioritization of short-form video content on platforms like TikTok, Instagram, and Youtube has incentivized artists to create short-form video content to gain greater visibility to their work.
This can look like process videos, tutorials, resource guides, etc.
Market
Most phone mount light products look like camera equipment.
No products on the market are made to seamlessly transition into a regular desk lamp when the phone mount is not being used.
Market
Most phone mount light products look like camera equipment.
No products on the market are made to seamlessly transition into a regular desk lamp when the phone mount is not being used.
Players in Pop-up Retail
An Unexplored Category
The artisanal players (top) have many separate parts and are not all-in one solutions. The commercial players (bottom) are not made for small sellers and are too unrelatable.
Market
Most phone mount light products look like camera equipment.
No products on the market are made to seamlessly transition into a regular desk lamp when the phone mount is not being used.
Canvas Lamp / $298
Canvas Lamp / $298
Canvas Lamp / $298
Performing well and charging a high price for a few aesthetic considerations.
Performing well and charging a high price for a few aesthetic considerations.
Performing well and charging a high price for a few aesthetic considerations.
Tonor / $30
Tonor / $30
Tonor / $30
Evershop / $36
Evershop / $36
Evershop / $36
LJINGE / $22
LJINGE / $22
LJINGE / $22
Given that a community of amateur art content creators has increased, how can content creator-aimed tools be refined to prioritize multi-functionality, and exist seamlessly in the home environment?
Given that a community of amateur art content creators has increased, how can content creator-aimed tools be refined to prioritize multi-functionality, and exist seamlessly in the home environment?
Given that a community of amateur art content creators has increased, how can content creator-aimed tools be refined to prioritize multi-functionality, and exist seamlessly in the home environment?
Insights and Opportunities
Insights and Opportunities
Insights and Opportunities
Inspiration
Monochromatic, unobtrusive, and refined. Visible joints highlight functional precision and thoughtful engineering, with defined shapes and clean lines.
Inspiration
Monochromatic, unobtrusive, and refined. Visible joints highlight functional precision and thoughtful engineering, with defined shapes and clean lines.
Inspiration
Monochromatic, unobtrusive, and refined. Visible joints highlight functional precision and thoughtful engineering, with defined shapes and clean lines.
Concept 1
Internal Spring + Counterbalance
Counter weight/handle to support extended arm and internal spring to support additional weight of phone.
Concept 1
Internal Spring + Counterbalance
Counter weight/handle to support extended arm and internal spring to support additional weight of phone.
Concept 1
Internal Spring + Counterbalance
Counter weight/handle to support extended arm and internal spring to support additional weight of phone.
Concept 2
Movable Counterbalance
Movable counter weight to adjust to the additional weight of phone and provide interesting product interaction.
Concept 2
Movable Counterbalance
Movable counter weight to adjust to the additional weight of phone and provide interesting product interaction.
Concept 2
Moveable Counterbalance
Movable counter weight to adjust to the additional weight of phone and provide interesting product interaction.
Study Models
1:1 Foam Scale Models
Study Models
1:1 Foam Scale Models
Internal Springs
Internal Springs
Internal Springs
Inset Moving Counterbalance
Inset Moving Counterbalance
Inset Moving Counterbalance
Top Sliding Counterbalance
Chosen for its slim profile, while product width provides strength in hinges.
Top Sliding Counterbalance
Chosen for its slim profile, while product width provides strength in hinges.
Top Sliding Counterbalance
Chosen for its slim profile, while product width provides strength in hinges.
Solution
Orbit has 6-axis movement and a sliding counterbalance that adds a clean and unique product interaction.
Solution
Orbit has 6-axis movement and a sliding counterbalance that adds a clean and unique product interaction.
Solution
Orbit has 6-axis movement and a sliding counterbalance that adds a clean and unique product interaction.
Features
Features
Features
Weighted base and desk clamp compatibility
Weighted base and desk clamp compatibility
Weighted base and desk clamp compatibility
Internal spring conceals hardware
Internal spring conceals hardware
Internal spring conceals hardware
Sliding counterweight
Sliding counterweight
Sliding counterweight
Brightness and temperature adjustment
Brightness and temperature adjustment
Brightness and temperature adjustment
Orbit
Orbit
Orbit
Overview
Desk task lamp and phone mount designed for artists who create video content to share online. Social media allows artists opportunities to share videos to market their work and skills. It can be used to sell artwork, attract clients, or educate.
Overview
Desk task lamp and phone mount designed for artists who create video content to share online. Social media allows artists opportunities to share videos to market their work and skills. It can be used to sell artwork, attract clients, or educate.
Overview
Desk task lamp and phone mount designed for artists who create video content to shareonline. Social media allows artists opportunities to share video s to market their work and skills. It can be used to sell artwork, attract clients, or educate.
Timeline
4 weeks
Spring 2025
Timeline
4 weeks
Spring 2025
Timeline
4 weeks
Spring 2025
miaksaxon@gmail.com