Art Tabling
Artists/small business owners who sell their work in-person at outdoor markets, art fairs, and pop-ups.
Tabling often consists of:
6ft folding table
10 ft Umbrella
Battery-powered lights
Payment method
Vertical Ledge
Biggest player in category making portable bespoke fixtures attractive
Milimetry
Large range of solutions, similar pricing to Vertical Ledge
Nettl
Branded marketing displays made for commercial use
Stand 4 Ltd
Semi-permanent easy install kiosks for commercial use
Insights
Based on 5 user interviews
Artisanal
Desire for a artisanal setup that aligns with the values of their work
Distinct
Need for high distinction against commercial companies tabling
Portable
Prioritization of portability, light weight, and ease of setup
Inviting
Production of a brand experience that invites customers in
Design Brief
Users
Artisans
Small Businesses
Needs
Differentiation
Flexibility
Pain Points
Setup Bulk
Attracting Buyers
Solution
Roam and Display
Flexible Selling
Inspiration
Playful, yet Refined DIY
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Ideation
Design considerations include easy transportation, transformation, display setup, and modularity
Final Concepts
Final Concept 1
Features: Modular and custom components, pull-out shade, and a solid structure
Cons: Heavy with amount of plywood, swing-out display blocks seller, lacks transport bars
Final Concept 2
Features: Fabric to reduce weight, large swing-out display space, pull-out workspace for seller
Cons: Limited locked space, won’t protect from rain, wheels may be unable to control
Final Design
Roam and Display is a flexible selling cart that can be transported compactly and transforms for selling. It consists of the base cart, walls, and shade.
Step One: Transport
Hooks on cart pull out to hold side walls. Side walls fit snug for transport.
Step Two: Construct
The side walls attach to the base cart, and the shade attaches to the walls.
Step Three: Open Up
Panels swing out, and panel locks pull down to keep in place. Shade slides out.
Step Four: Customize
Display attachments are added to pegs and signage space is painted.
Seller-side features
Production
DIY and flat-pack
Produced with simple manufacturing methods and standardized wood sizes, allowing users to construct on their own through a flat-pack shipment or with purchased plans.
Color, Material, Finish
30% Scale Model
Working Full-Scale Model
The full-scale model was slightly modified from the conceptual model to incorporate off-the-shelf hardware and reduce points of failure.
Sliding Workstation
Drop-down Shade
Transport
Construct
Open Up
